How Nine Pixels Designed, Engineered, and Launched a Hospitality Product that Redefined Ordering in Restaurants
iMenu.rs is a complete digital solution created by Nine Pixels, aimed at modernizing the way restaurants and cafés interact with their guests. Born out of our own product vision, iMenu.rs was developed 100% in-house — from concept and strategy to design, development, and deployment. Our goal was to eliminate inefficiencies in hospitality service, improve customer satisfaction, and empower restaurants with a smart, flexible system for managing digital menus and orders.
In traditional hospitality environments, we observed:
Outdated paper menus that are costly to update and impossible to personalize
Language barriers between staff and international guests
Frequent miscommunication between tables and servers
Long wait times and service delays due to manual order-taking
Lack of digital tools that are truly tailored to small and medium hospitality businesses
We decided to build a solution that solves all of that — and more.
As a full-cycle product studio, we applied our core capabilities to every phase of iMenu.rs:
We conducted interviews with restaurant owners, waiters, and guests to identify real pain points and validate product-market fit. The result was a clear, focused roadmap that prioritized user experience and tangible business benefits.
We crafted a minimalist, multilingual interface optimized for mobile devices. Guests can browse menus, place orders, call staff, or leave notes — all with just a few taps.
The platform is built using modern, scalable technologies:
Admin portal for restaurant staff
Real-time order management
Guest-facing digital menus via QR codes
Multilingual support with auto-translation of orders
Cloud-based infrastructure for reliability and scalability
As a product used in the EU, we ensured full compliance with GDPR and implemented strong data protection measures for guests and businesses alike.
iMenu.rs is designed to support hundreds of venues across regions — ready for white labeling, partner integrations, and feature expansions.
Successfully launched and adopted in restaurants, cafés, and bars across the region.
Reduced waiter workload and improved order accuracy.
Enhanced guest satisfaction through personalized, contactless service.
Positioned as a flagship product of Nine Pixels in the hospitality tech space.
iMenu.rs is more than a digital product — it’s proof that Nine Pixels can build, launch, and scale its own platforms with the same precision, care, and performance we offer to clients. We don't just deliver software. We deliver real-world results — even when we are our own client.
www.imenu.rs
Whether you’re a startup founder or a growing business, Nine Pixels can help you turn your vision into a fully functional product — just like we did with iMenu.rs.